Planting Roots explores the skills and strategies every designer needs to craft their story, build a brand, and establish a foundation for long-term success. Going beyond what schools often leave out, this panel delves into essentials like contracts, intellectual property, brand messaging, and media outreach. Attendees will hear from trailblazers and leaders at the top of their fields who share how to gain visibility through publications, competitions, and partnerships—empowering designers to claim their voice and grow a credible, authentic practice.
Moderated by: Cheryl Durst, Executive Vice President and CEO, IIDA
Featuring: Keith Granet, Leaders of Design; Grant Kirkpatrick, KAA Design Group; Tom Stringer, Tom Stringer Design Partners, and Lou Taylor, Schafer Buccellato Architects
WestEdge Design Fair Venue:
The Barker Hangar
3021 Airport Avenue
Santa Monica, CA 90405
Register here:
Design Trade Registration