Join us for an engaging and inspiring Leaders of Design gathering in San Diego, where candid conversation, peer learning, and exceptional design experiences come together.
As AI begins to transform how design services are delivered, firm leaders must rethink both how they measure success and how they price their work. This workshop will explore the key financial indicators that drive a healthy and profitable practice, including utilization, project profitability, net multiplier, revenue per employee, and operating margins, while examining how AI is affecting efficiency, staffing models, and client expectations. We will also discuss the shift from traditional hourly billing toward value-based pricing, helping members understand how to align fees with the expertise, creativity, strategic thinking, and outcomes they deliver, not simply the time they spend. Attendees will leave with practical tools and insights to improve profitability, adapt to a rapidly changing marketplace, and position their firms for long-term success in an AI-driven future.
Highlights
The program will feature an exclusive Q&A with Keith Granet and Lou Taylor as they discuss one of the most pressing challenges facing design leaders today: balancing the demands of managing a talented team while protecting your project's bottom line. Drawing from decades of experience, Keith and Lou will share practical insights, lessons learned, and strategies for leading profitable, high-performing firms.
As AI begins to transform how design services are delivered, firm leaders must rethink both how they measure success and how they price their work. This workshop will explore the key financial indicators that drive a healthy and profitable practice, including utilization, project profitability, net multiplier, revenue per employee, and operating margins, while examining how AI is affecting efficiency, staffing models, and client expectations. We will also discuss the shift from traditional hourly billing toward value-based pricing, helping members understand how to align fees with the expertise, creativity, strategic thinking, and outcomes they deliver, not simply the time they spend. Attendees will leave with practical tools and insights to improve profitability, adapt to a rapidly changing marketplace, and position their firms for long-term success in an AI-driven future.
Highlights
The program will feature an exclusive Q&A with Keith Granet and Lou Taylor as they discuss one of the most pressing challenges facing design leaders today: balancing the demands of managing a talented team while protecting your project's bottom line. Drawing from decades of experience, Keith and Lou will share practical insights, lessons learned, and strategies for leading profitable, high-performing firms.